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Prevention and protection

What is chargeback protection, and is it the same as insurance?

It's a loose term for four different things. Guarantees reimburse chargebacks on the orders a vendor approves, your platform can cover some orders, 3-D Secure shifts fraud liability to the issuer, and software prevents and answers disputes. Only some of them pay you back or move the loss, so check what each one covers.

How to choose chargeback protection

  1. List your dispute reasonsFraud, not received, not as described, refunds. The fee calculator shows what they cost you.
  2. Check what each option coversFraud only, or other reasons too; approved orders only, or every order.
  3. Compare the pricing modelPer approved order, a percentage of order value, a share of wins or a flat price. See success fee vs subscription.
  4. Check who decidesSome guarantees approve or decline your orders; software leaves the decision with you.
  5. Try it on your own disputesDuring a free trial, on real cases.

The four kinds

  • Guarantees ("chargeback insurance"). Fraud platforms that approve or decline your orders and reimburse the chargebacks their terms cover, typically fraud on approved orders. Signifyd's pricing page, for example, says it charges a percentage of the order total on approved orders. See Signifyd alternatives.
  • Platform cover. Shopify Protect protects eligible Shop Pay orders against fraudulent and unrecognized chargebacks at no cost.
  • 3-D Secure. A successfully authenticated payment typically shifts liability for a fraud chargeback to the issuer.
  • Prevention and dispute software. It screens orders and answers disputes with evidence; you keep the decision and the liability.

What each one doesn't cover

  • A guarantee covers what its terms say; check whether friendly fraud and not-received claims are included.
  • Shopify Protect covers eligible Shop Pay orders against fraudulent and unrecognized chargebacks only; item not received and not as described still need your response.
  • 3-D Secure shifts fraud liability only, and Stripe notes that Mastercard counts chargebacks toward its program whatever the liability shift.
  • Software doesn't reimburse anything. Verdikx, for example, doesn't insure orders or reimburse chargebacks; the bank still decides.

Example: an e-bike store compares options

A store selling $1,200 e-bikes gets a few fraud chargebacks and more "not received" ones. A guarantee would reimburse fraud chargebacks on approved orders, but charges on every approved order. 3-D Secure on high-risk orders shifts fraud liability on authenticated payments. Neither answers "not received", so the store still keeps carrier delivery scans for every bike and a way to answer those disputes.

Reason codes this answer covers

More questions

Is chargeback insurance worth it?

It depends on your fraud losses and margins. A guarantee charges on approved orders, so it suits stores whose fraud losses are larger than those fees. Stores whose disputes are mostly not-received or friendly fraud get less from fraud-only cover. Compare a year of your own disputes with the quoted price.

How much does chargeback insurance cost?

Guarantee products are usually priced per approved order, often as a percentage of order value, and many vendors quote privately. The published examples, each with the date it was checked, are on the Signifyd pricing and NoFraud pricing pages.

See it on your own orders.

Install on Shopify, or create a workspace for WooCommerce, another platform or your processors, and get your first verdicts in minutes. 7-day free trial, no percentage of what you win.

Sources

  1. Shopify Help Center: Shopify Protect (checked October 5, 2026)
  2. Stripe Docs: Authenticate with 3D Secure (Disputes and liability shift) (checked October 5, 2026)
  3. Stripe Docs: Dispute and fraud card monitoring programs (checked October 5, 2026)
  4. Signifyd pricing (checked October 5, 2026)
  5. Wyllo (formerly NoFraud) on the Shopify App Store (checked October 5, 2026)

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